ESB Networks / Smart Meter Testimonials
THE BRIEF
ESB Networks had a simple win to share, 2 million smart meters delivered nationwide.
The hard bit was making it feel human, not like a script read.
Connelly Partners brought us on board with their creative concept. We needed real customers, in real homes, explaining what changed once they could see their usage through the ESB Networks Online Account.
Timelines were tight from day one.
HOW WE SHOT IT
One shoot day. Three contributors. One house location.
We built a repeatable setup that let us rotate interview looks fast, then grab planned B roll between changeovers (kitchen moments, devices, and EV charging).
Lean crew, senior-led, no wasted moves.
SCOPE
We took a “proof first” approach, real people saying real things, with just enough structure to land the message clean.
• 3 contributors we could cover properly in one day.
• We protected the schedule by consolidating everything into a single Dublin home base instead of bouncing locations.
• We planned B roll around what they needed to say: logging in, checking usage, and real household behaviours.
SHOOT
We ran it like a tight interview production with built-in breathing room for resets and clean coverage.
• Two-camera coverage with dedicated sound, lighting, and HMU, so performances stayed relaxed and usable.
• Three interview setups, each paired with specific B roll blocks to keep pace and variety across all films.
• Practical location management baked in, including limited parking and keeping space for the EV charging scene.
SUPPORT
We kept post moving by making review simple, then protecting the cut structure when late changes landed.
• We delivered clear V1s early, flagged what was placeholder (CTA, mix, grade), and kept approvals moving.
• We defended rhythm and clarity when requested lines didn’t fit, then offered workable options instead of vague pushback.
• We created a timecoded assembly plus marker CSV so the client could find “good moments” without re-editing chaos.
Producer: Gavin Thornberry
DP: Ben Condell
Cam: Leo Hynes
PA: Marie Junker
Sound: Stephen Power
HMU: Ailbhe Lynch
Producer: Gavin Thornberry DP: Ben Condell Cam: Leo Hynes PA: Marie Junker Sound: Stephen Power HMU: Ailbhe Lynch
“Bad Coyote got us there. Meticulous pre-production, a focused shoot day, multiple scenes, stills, and an asset bank built to feed the algorithms and keep the brand front of mind.”
THE WORK
x3 testimonial edits (Helen, Rudolf, Norbert) built as 30-second recommendations for review.
Each went through graded and subtitled versions as approvals landed.
“1 Hour”
LONG AFTER WRAP
A month after sign off a late change was needed for VOD into the approved 30s structure, we able to turn around fresh versions within 1 hour.