Expressway / New Fleet
THE BRIEF
Expressway wanted to introduce the new fleet in a way that felt like lifestyle, not a bus ad.
Connelly Partners brought Bad Coyote on board to direct and produce.
One continuous hero film, built around four scenarios inside the coach. Each one a different reason to travel. Each one a different kind of passenger.
The goal was social-first, engaging, and repeatable across the fleet story.
HOW WE SHOT IT
SCOPE
We locked the four scenarios early and designed the shoot around a single continuous dolly move, with whip transitions between scenes.
• One coach, stationary, at St Mary's College RFC in Templeogue.
• Four hero scenarios: Private Screening, Ahead of the Day, Three Hours Early, Hardcover Morning View.
• A fifth pass captured the full run through in one continuous take for the hero edit.
SHOOT
Lean crew, senior-led, no wasted roles.
• Video and stills captured together on each scene, not in separate passes.
• Props, dressing, and talent set ups rotated between whip points to keep the move clean.
• Rich Davenport shooting stills in parallel so every scene had a matching print-ready frame.
SUPPORT
Post was built for change from day one.
• Hero edit cut as a continuous piece, but structured so duration could shift without re-animating from scratch.
• Grade, animation, and overlays built to flex on runtime.
• Stills delivered as a full set, with and without overlays, ready for social, OOH, and paid.
Producer: Gavin Thornberry
DP: Ben Condell
PA: Marie Junker
Photographer: Rich Davenport
Lighting: Eamon Corcoran
Assistant: Sam Memery
Producer: Gavin Thornberry DP: Ben Condell PA: Marie Junker Photographer: Rich Davenport Lighting: Eamon Corcoran Assistant: Sam Memery
“Bad Coyote got us there. Meticulous pre-production, a focused shoot day, multiple scenes, stills, and an asset bank built to feed the algorithms and keep the brand front of mind.”
THE WORK
One continuous hero film built around four scenarios inside the coach. Alongside the film, a full stills set by Rich Davenport. Each scenario shot as a standalone frame, delivered with and without overlays for social, OOH, and paid.
“1 Hour”
LONG AFTER WRAP
After animation and grade, Expressway needed the cut shifted from 15 seconds to 20.
Because the workflow was built to flex, the re-cut was back with them the same day.
Traditional route: significant rework. Ours: a quick turn with no compromise.