ESB Networks / Bedford Row
THE BRIEF
ESB Networks needed the public to notice a building they walk past every day, and understand why it matters.
Bedford Row powers central Dublin and is being upgraded live, without switching the city off.
Zoo and Connelly Partners led the creative and chose Bad Coyote to deliver production.
HOW WE SHOT IT
One tight day in Temple Bar, built around access and light. Early morning exteriors first, then a fast interior recce, then two lean two camera interviews. We moved small into the tunnel and attic with minimal kit.
SCOPE
We designed the day to get maximum access and coverage, without inflating crew or time.
• Locked a room by room plan so every location delivered lines plus usable B roll.
• Built the schedule around Temple Bar being quiet early, then moved inside once the streets filled.
• Scoped deliverables from the start: 1 hero plus a short form series with multi format versions.
SHOOT
Lean crew, calm set, fast decisions, and a documentary style footprint for real access.
• Shot exteriors and city context at first light, then returned later for busier Temple Bar contrast.
• Ran two camera interviews with minimal relight, so we kept momentum and protected time for tunnel and attic sequences.
• Captured clean plates, room tone, station ambience, and street wild tracks to support graphics, pacing, and transitions.
SUPPORT
We treated post as a system, not a scramble, so versions and updates stayed painless.
• The hero was cut as a chapter driven visit, once the 5 episodes were signed off. The 5 focused episodes had their own hooks and closers.
• Organised selects and assets around future reuse, so re edits do not require re onboarding.
Producer: Gavin Thornberry
DP: Callum Murphy
Sound: Colin McKenna
Cam: Leo Hynes
Lighting Assistant: Kyle Walsh
Producer: Gavin Thornberry DP: Callum Murphy Sound: Colin McKenna Cam: Leo Hynes Lighting Assistant: Kyle Walsh
“Bad Coyote got us there. Meticulous pre-production, a focused shoot day, multiple scenes, stills, and an asset bank built to feed the algorithms and keep the brand front of mind.”
THE WORK
Delivered a 5 part short form series, each 30 to 60 seconds, built for 9:16 with 1:1 or 16:9 versions as needed.
Delivered 1 hero film at 2 to 3 minutes in 16:9.
BEDFORD ROW - EPISODE 1
What Bedford Row Powers
BEDFORD ROW - EPISODE 2
Upgrading without Switching Off
BEDFORD ROW - EPISODE 3
The brains of Bedford Row
BEDFORD ROW - EPISODE 4
Hidden Stories - Tunnel
BEDFORD ROW - EPISODE 5
Art on a powerhouse
BEDFORD ROW - HERO
Welcome to Bedford Row
“The cold open”
LONG AFTER WRAP
After delivering the concept we regrouped, reshaped the cold open approach, and kept pushing versions.