ELECTRIC IRELAND / APPLIANCE STINGS
THE BRIEF
Electric Ireland wanted short, vibrant videos that captured the simple joy of home energy moments.
Zoo brought Bad Coyote on board to direct and produce.
Create six 6–10 second videos, each with an “inside-the-appliance” perspective that ends on a fresh, satisfying outcome.
The goal was to highlight small but meaningful energy uses in daily life, warm, practical, and relatable.
HOW WE SHOT IT
SCOPE
We locked the six moments early and designed the coverage around the appliance POV. The test day removed risk by proving mounts and overhead rigs before the shoot.
SHOOT
Every setup starts inside the appliance, then reveals the payoff cleanly. We captured repeatable actions and clean plates so edits stayed fast across six films.
SUPPORT
Post was built for versioning. We delivered a tidy export stack across ratios, with organised assets ready for quick re versions later.
Producer: Gavin Thornberry
DP: Callum Murphy
Gaffer: Conor McGuinness
Director: Emily Murray
PA: Marie Junker
HMU: Maria Whiting
Producer: Gavin Thornberry DP: Callum Murphy Gaffer: Conor McGuinness Director: Emily Murray PA: Marie Junker HMU: Maria Whiting
“Bad Coyote got us there. Meticulous pre-production, a focused shoot day, multiple scenes, stills, and an asset bank built to feed the algorithms and keep the brand front of mind.”
THE WORK
Six short pieces built around one hook. Start inside the appliance. End on a clean payoff.
“24 HOURS”
LONG AFTER WRAP
Six months after delivery, Electric Ireland needed the offer changed. Because the project was built for it, we turned the updated set around in 24 hours.